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Saudi Arabia in the News

Saudi Arabia Makes Return Visit to ITB Berlin

Written by Linda Hohnholz

Saudi Arabia is making its successful return to ITB Berlin this year to promote the country’s tourism offerings at this mega travel event in Germany.

Saudi Arabia made its ITB Berlin debut last year as a great triumph with so many visitors who thronged to the Saudi Arabia booth during the exhibition.

Last year, Saudi tourism was and still is big news after the country opened its borders to tourists back in December 2013 and began issuing tourist visas for the first time in its history.

This year, Saudi Tourism Authority will conduct a press conference on Tuesday, March 5, from 11:45 to 12:30 on the Hybrid Stage in Hall 5.3.

Visit Saudi is a vibrant consumer brand dedicated to sharing Saudi Arabia with the world and welcoming travelers to explore all the country has to offer. Visit Saudi’s role is to drive forward the country’s tourism industry through awareness-raising campaigns and to provide a comprehensive array of information and resources for travelers to plan and enjoy unforgettable journeys. As the world’s biggest investor in tourism and the world’s fastest-growing destination, Saudi Arabia, the authentic home of Arabia, is the most exciting new year-round destination.

Along with the Saudi Tourism Authority, other Saudi exhibits include Saudi Silk Road and Saudi Trips DMC by Almatar along with Saudi International Travel Company.

Saudi International Travel Company

Established in 1980, Saudi International Travel Company is renowned for offering the best travel, tourism, and pilgrimage services. For over 42 years, they have earned a reputation for excellence in the diversity and quality of its offerings and the professionalism of its staff. The company is proud of the ongoing vital role it plays in serving numerous government and private sector entities across the Kingdom of Saudi Arabia in addition to serving guests of the Custodian of the Two Holy Mosques for Hajj and Umrah pilgrimages for over 16 years.

Customer satisfaction is at the heart of everything the company does as it strives relentlessly to reach greater heights of excellence and do its best to improve, evolve, and build upon its credibility. Saudi International Travel Company customers expect nothing but the best, so the company refuses to settle for less.

ITB Berlin will convene from March 5 – 7, 2024, at the Berlin Exhibition Grounds.