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Saudi Tourism Heads to Arabian Travel Market in Dubai

Written by Linda Hohnholz

The Saudi Tourism Authority (STA) will showcase its dynamic and rapidly evolving tourism landscape at the upcoming Arabian Travel Market (ATM).

ATM is being held in Dubai from May 6-9, 2024. With global events like Arabian Travel Market, Saudi’s tourism growth is being turbo charged for the years ahead. Ever since the country opened its borders to tourism, the expectations of what would come have been far surpassed, leading to more and greater excitement for the country’s travel and tourism industry.

At the recent ITB Berlin event, Saudi Tourism marked its largest presence at a trade show to date with momentous announcements and partnerships including a landmark collaboration with Trip.com Group and new airline routes that promise to further enhance global connectivity to Saudi Arabia. Tourism is doing so well that the nation has achieved its own target of welcoming 100 million tourists and has set a new goal for 150 million visits by 2030.

ATM will be another excellent opportunity to deepen Saudi Tourism’s conversations, explore new partnerships, and share the latest developments from the heart of Saudi tourism. Visit the Saudi Tourism Authority at Arabian Travel Market and see how the country’s tourism has transformed.

About Saudi Arabia

Saudi Arabia’s rich heritage and traditions have been shaped by its position as a historic trade hub and the birthplace of Islam. In recent years, the Kingdom has undergone a significant cultural transformation, evolving century-old customs to fit the contemporary world of today.

Getting around is easy, as while Arabic is the official language of Saudi Arabia and the primary language used in all dealings and public transactions, English serves as an informal second language in the Kingdom and is spoken by a large section of its society. All road signs are bilingual, showing information in both Arabic and English.

The travel industry is welcoming tourists with exciting offers and deals, special rates, and new suggestions of how to experience and enjoy Saudi Arabia. Take advantage of bargains to visit a new corner of the kingdom, or to tick an experience off the travel bucket list.