Saudia, the national flag carrier of Saudi Arabia, has achieved significant recognition at the Dubai Lynx 2024 Awards, marking its first participation with an extraordinary achievement. The airline’s innovative product, ProtecTasbih, has set a new benchmark for excellence in creative communications.
Saudia, the most awarded brand during the 2024 edition of the show, earned an impressive set of awards including 4 Grand Prix, 5 Silver, and 2 Bronze awards. This remarkable accomplishment marks Saudia as not only the most winning brand overall but also the most awarded Saudi brand in the history of Dubai Lynx 2024, positioning it as a pioneer in the region’s creative landscape.
The 4 Grand Prix awards were earned in the following categories: Public Relations, Design, Brand Experience & Activation, and Direct, highlighting Saudia’s effectiveness across various communication channels.
ProtecTasbih, the winning product launched by Saudia, has revolutionized the traditional practice of tasbih by integrating hand sanitization into prayer beads. ProtecTasbih embodies a perfect blend of spiritual purpose and modern health awareness, catering to the diverse needs of pilgrims during the holy month of Ramadan and Umrah season.
The innovative prayer beads utilize tea tree oil as a sanitizing element, offering a dual function that ensures both spiritual devotion and hygiene. By seamlessly integrating the oil into a solid bead through advanced molding techniques, Saudia has introduced a transformative product that prioritizes the well-being of its guests. Essam Akhonbay, Vice President of Marketing at Saudia, stated, “At Saudia, our commitment to the well-being of all our guests is primary. We take pride in introducing a unique product that enhances the pilgrimage experience, allowing our guests to fully immerse themselves in their spiritual journey.”
Saudia’s extraordinary success at Dubai Lynx 2024 emphasizes its dedication to innovation and excellence in serving its guests, reaffirming its position as a leader in the aviation industry.
Saudia Airline
Saudia is the national flag carrier of the Kingdom of Saudi Arabia. Established in 1945, the company has grown to become one of the Middle East’s largest airlines.
Saudia has invested significantly in upgrading its aircraft and currently operates one of the youngest fleet. The airline serves an extensive global route network covering around 100 destinations across four continents, including all 28 domestic airports in Saudi Arabia.
A member of the International Air Transport Association (IATA) and the Arab Air Carriers Organization (AACO), Saudia has also been a member airline in SkyTeam, the second largest alliance, since 2012.
Saudia was recently awarded the “World Class Airline 2024” for the third consecutive year at The APEX Official Airline Ratings™ awards. Saudia has also advanced 11 places in the Skytrax airlines ranking of the World Best Airlines 2023. The Airline also ranked top among global airlines for best on-time performance (OTP) according to a report by the Cirium.
